Live the adventure

Born in Beautiful British Columbia.

Founded in beautiful British Columbia by adventures, thrill seekers and outdoorsmen who tie their own flies, love fly fishing and are always up for a good time. Perfect for on a night out and best worn in the wild with a fly rod in hand and good friends by your side.

Tie your own flies

We tie our own flies because that’s how we get the flies we love. If you don’t tie your own flies reach out to a local tier because they know what’s needed. As a result you will catch more fish! Support your local tier.

We ain’t your grandfathers fly fishing company.

Most of all, you still gotta look good. Hook and Vice is equally at home deep in the wild without cellular reception, at a hip urban coffee shop and  even a backwater dive bar. As a result, Hook And Vice is your wear-anywhere lucky hat.

Our favourite meal is eating baked beans from the can and meat o a stick heated over an open fire. We draw our creative influences from our youth growing up off the grid in the wilderness on the West Coast of British Columbia Canada.

A Hook And Vice cap is a damn lucky cap!

If you want a unique and independent brand we feel that Hook And Vice make the best fishing hats and the best fishing t-shirts around. This is because our fishing hats for women, boys fishing hats, and men’s fishing hats are uniquely British Columbia and BC rocks. Our favourite cap at the moment is a fly fishing trucker hat. We love to fly fish, fly fishing, fly tying and creating unique fly tying patterns. We learned how to fly fish when we were young and our favourite type of trout fishing is dry fly fishing.

Quality products for the great outdoors.

We love all kinds of fishing because they all rock, but most of all our we love fly fishing. And if you want to catch fish you better have a lucky fly fishing hat. Hook And Vice make lucky bucket hats, fishing hats, fishing caps, kids fishing hats, women’s fishing hats, ball caps, toques, beanies and more.