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Quality products designed for getting rad in the great outdoors. We are a small grass roots, independent fly fishing brand that is proud to be from the wilds of beautiful British Columbia. We hope that your Hook and Vice products take you on amazing adventures full of good friends and great times.
Proud to provide designs and styles that other more traditional brands don’t. Injected with an edge that enables you can express your non conformist outdoorsy side while still looking good when you are out on the town. Equally at home deep in the wild without cellular as we are in a Soho coffee shop, or airport lounge, or eating beans from the can heated over an open fire. We draw our creative influences from our youth growing up off the grid in the Canadian wilderness. Inspired by skate boarding, camping, punk rock music, fly fishing, hitting the bars at the end of a long day and always having a good time. We hope you love rocking your Hook And Vice products as much as we love making them.