We make quality products designed for life in the great outdoors. Fashionable on a night out in the city, but best worn in the wild with a fly rod in hand and good friends by your side. Founded in beautiful British Columbus by adventures, thrill seekers and outdoorsmen who tie their own flies, love fly fishing and are always up for a good time.
We make unique designs and styles that other more traditional fly fishing and outdoor brands don’t. We inject everything we make with an edge so that you can express your own non conformist outdoorsy side while still looking good out on the town. Equally at home deep in the wild without cellular reception as we are in a Soho coffee shop. Our favourite meal is eating baked beans from the can heated over an open fire. We draw our creative influences from our youth growing up off the grid on the wilderness of the West Coast of Canada. Our fly fishing caps and outdoor clothing is inspired by skate boarding, camping, punk rock music, fly fishing, getting lucky and always having a good time.
We hope you love rocking your Hook And Vice products as much as we love making them.
If you want a unique and independent brand we feel that Hook And Vice makes the best fishing hats and the best fishing shirts around. Our fishing hats for women, boys fishing hats and men's fishing hats are uniquely British Columbia. Our favourite cap at the moment is a fly fishing trucker hat. We love to fly fish, fly fishing, fly tying and creating unique fly tying patterns. We learnt how to fly fish when we were young and our favourite type of trout fishing is dry fly fishing.
Hook And Vice makes quality products for fisherman, fishermen, and the fisher in all of us. We make fly fishing videos, love our fishing equipment and in the summer have loads of fun salt water fly fishing. A key part of your fly fishing gear is a lucky hat. We make lucky bucket hats, fishing hats, caps, kids fishing hats, ball caps, toques, beanies and more.
Everyone has their own understanding of what Hook And Vice means to them. Technically, the hook represents the hook that is used to make a fishing fly. Vice is a play on the word vise which is used secure a hook in place when tying flies. We are hooked on fly fishing, adventure and life in the great outdoors and the lifestyle has become our vice. Hook and Vice is more than just fly fishing, it’s about being hooked on what you’re passionate about. Basically, turning your vices into something positive. At the end of the day, we all want to do what we love, and inspire others to do the same. Hook And Vice exists to remind us to explore the wild with a sense of adventure, deep-rooted respect and love, and to seek out good times with good people. Life is short, live the adventure.
While we pursue our adventures, we want to contribue something to the greater good. We respect the environment and give back to causes we believe in. How do we do that? By partnering with non profits, taking care of our environment and inspiring new generations of responsible fly fisherman and outdoorsmen.
Designed in British Columbia and worn around the world.