The Vice

When it comes to fly fishing, not every fly you tie is worthy to catch a fish. Some experiments become the next big thing and others are near memories of what not to do. It’s here that we do testing on designs and new ideas before going to market. First we come up with a design that we think would be cool to make. Then when enough people agree within a given timeline we produce and ship it. If not enough people buy it, when the time is up we return everyone’s money and start experimenting with new ideas.

This is great for the environment because only what’s wanted is produced and it keeps new ideas flowing. If you are the type of person who needs instant gratification this may not be for you, but if you are the type of person who is willing to wait just a little longer for something really cool then we think that you’ll love it.